The World's First Gay Infomercial: Introducing Boy Butter

The makers of “Boy Butter,” a personal lubricant brand popular in the gay market, are releasing the first ever gay infomercial to air on US and Canadian television in March of 2015. Just in time for Season 7 of RuPaul's Drag Race on LOGO in the USA and OutTV in Canada. – – “I've always wanted to produce a Boy Butter commercial along the lines of the wacky and campy Thighmaster commercials from the 90's or the more recent Oxyclean or Slap Chop ads of today,” says Boy Butter creator Eyal Feldm…

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Source: The Market

Viapost – Saving the World, One Delivery at a Time

Who are Viapost? – – Combining the expertise of the old and the relatively new to revolutionise logistics in the modern world, Viapost is the brainchild of a collaboration between Orium, a company specialising in long-distance sales since 2004, and Morin Logistic, who have been working to adapt to and accommodate every conceivable type and volume of product since 1954. Viapost is a third-party company, handling and devising shipping solutions for every type of company, product, and order…

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Source: The Market

Introducing PHORM™, a Dynamic Morphing Screen That Magically Provides Buttons on Touchscreens That Are Only There When You Need Them and Gone When You Don't

Fremont, Calif. – February 12, 2015 —  How many times have you tried to send an important email from your phone or tablet, only to find that you've accidentally sent something riddled with auto-corrected typos? While the software inside our mobile devices continues to adapt to user individuality with the advent of artificial intelligence,  Phorm  is the first time hardware intuitively adapts based on what you want to do. –   – Check out a video of  Phorm  here:  www.getphorm.com –   – Combin…

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Source: The Market

ICA Gruppen reduces carbon dioxide emissions by 31%

In 2006, ICA Gruppen set a target to reduce its carbon dioxide emissions by 30% by 2020. This target has now been reached, six years ahead of schedule. The reduction has been achieved, among other things, by measures to reduce energy consumption, a transfer to renewable electricity in stores and warehouses, lower emissions from transports and by changing refrigerants. “It is highly gratifying that we have reached our ambitious climate target ahead of time. This is excellent proof that our…

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Source: The Market

ICA Gruppen Partners with Infosys to Revitalize its IT Operations

Infosys (NYSE: INFY), a global leader in consulting, technology, outsourcing and next-generation services, today announced that it has been selected by ICA Gruppen, Sweden's leading retailer, to manage its IT operations. As part of this agreement, Infosys will provide services across application and infrastructure maintenance to drive operational efficiency and ensure IT projects add value to the business.Highlights: – – The agreement expands on the existing partnership between Infosys and…

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Source: The Market

Environmental Testing Experts Share Information about Antimicrobial Pesticides

In recent years, antimicrobial products have become increasingly popular as fears of MRSA, C. diff and other superbugs continue to grow.  In fact, approximately one billion dollars are spent annually on a variety of different types of antimicrobial products. –   – More than 5,000 antimicrobial products are registered with the U.S. Environmental Protection Agency (EPA) and sold in the marketplace.  Nearly 60% of these products are registered to control infectious microorganisms in hospitals an…

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Source: The Market

Divers Direct to attend the Blue Wild Ocean Adventure Expo

This February 21-22, Divers Direct will be at The Blue Wild Ocean Adventure Expo. Held at the Broward County Convention Center in Fort Lauderdale, Florida, The Blue Wild is the largest gathering of freedivers, spearos and watermen in the country. The show will feature more than 130 exhibitors and 30 speakers (including some very special celebrity guest speakers). This weekend-long event is open to the public and, along with the exhibitors, will feature marine artists, pool demos, semi…

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Source: The Market

Thalia Sodi Collection Launches Exclusively At Macy's

Macy's today announced the official launch of the Thalia Sodi collection, inspired by the internationally recognized singer, songwriter, entrepreneur, author and philanthropist Thalia. The exclusive, new collection includes apparel, shoes and jewelry and is available at 300 Macy's stores nationwide and on macys.com. – – “Macy's new Thalia Sodi collection is our largest introduction yet, launching in multiple categories and offering our customers a coordinated look across apparel, shoes, and …

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Source: The Market

Let's Get Personal About Email Marketing

Email marketing success is largely dependent on getting the end user to actually open the email. –   – There is compelling evidence that email marketers can take one additional step and increase their open rates. –   – What is this magic bullet you ask? Personalize Your Emails. –   – In a recent email marketing study experts discovered that: – – Personalizing emails increases open rates by 29% and unique click-through rates by 41%. 64% of people say they open emails based on the subject l…

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Source: The Market

Frank Offermanns Fills Position of Global Retail Director at Leica Camera AG

In the course of its internationalization and transformation strategy for further growth, Leica has restructured its retail division. Subdivided into the areas in Retail Store Data Management, Retail Design, PoS Marketing, Leica Store Management, and the Leica Akademie, the future will see this division operating within a clear multichannel concept alongside strong Retail Store activities. Both approaches will be brought together under the newly established position of Global Retail Direct…

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Source: The Market