A Direct Mail Guide: Data Quality, Market Segmentation, Call to Action and Follow Up

Direct Mail could be the missing ingredient in the marketing mix for many businesses in 2015. –   – “There is much less clutter in the mailbox than there is in the inbox ; if you add Direct Mail as a part of your marketing mix, you may see a potential increase in over all campaign ROI,” said Nancy Atwood, Vice President Business Development. “But one must implement smart strategic steps in order to get the most out of their Direct Mail dollars.” –   – Here are a few steps that should be impl…

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Source: The Market

Target Corporation Announces Plans to Discontinue Canadian Operations

Today Target Corporation (NYSE:TGT) (the “Company”) announces that it plans to discontinue operating stores in Canada through its indirect wholly-owned subsidiary, Target Canada Co. (“Target Canada”). As a part of that process, this morning Target Canada filed an application for protection under the Companies' Creditors Arrangement Act (the “CCAA”) with the Ontario Superior Court of Justice (Commercial List) in Toronto (the “Court”). “When I joined Target, I promised our team and sharehol…

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Source: The Market

Target Canada Granted CCAA Order

Target Corporation (NYSE:TGT) announced that Target Canada Co. (“Target Canada”) has obtained an Initial Order from the Ontario Superior Court of Justice (Commercial List) (the “Court”) for creditor protection under the Companies' Creditors Arrangement Act ("CCAA") earlier this morning . The Initial Order authorizes Target Canada to begin a court-supervised wind-down of its Canadian businesses. It also provides for a broad stay of proceedings against Target Canada and authorizes Target C…

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Source: The Market

Fujifilm Announces New Selfie-Ready X-A2 CSC And Premium Compact XQ2

Valhalla, N.Y., January 15, 2015 – FUJIFILM North America Corporation today announced the new FUJIFILM X-A2 compact system camera (CSC), an ultra-light, selfie-ready camera that gives users quick access to a 175° tilting LCD with face and eye detection for fast and fun pictures. The X-A2 is an affordable entry point into the X-Series line of digital cameras and delivers outstanding image quality using its large 16.3 Megapixel APS-C CMOS sensor, easy operation and wireless image tr…

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Source: The Market

Fujifilm Announces New Rugged and Long Zoom Cameras

Valhalla, N.Y., January 15, 2015 – FUJIFILM North America Corporation today announced the new FinePix XP80 , the latest addition to the best-selling FUJIFILM XP-series. The new FinePix XP80 rugged digital camera is waterproof to 50ft./15m, shockproof from 5.8ft./1.75m, freezeproof to 14°F/-10°C and dustproof*,**. It features a 16.4MP CMOS sensor with a 28-140mm 5x optical zoom lens, Wi-Fi® connectivity for one touch transfers to smartphones and tablets, and captures full HD movies …

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Source: The Market

Saks Fifth Avenue OFF 5TH to Open Store in Stamford, CT

Saks Fifth Avenue OFF 5TH today announced plans to  open a new store location at Stamford Town Center in Stamford, Connecticut, in June 2015. The 56,259 square foot store will align with the new Saks Fifth Avenue OFF 5TH aesthetic, featuring an open and modern modular layout in an easy to shop format. The store will be the second Saks Fifth Avenue OFF 5TH in Connecticut. “We believe Stamford is the perfect location for Saks Fifth Avenue OFF 5TH. Located within the Greater New York metropoli…

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Source: The Market

Point6 Expands Best Selling Hiking Tech Collection with Co-Branded Socks in Support of America's National Scenic Trails

Steamboat, Colo. — (Jan. 14, 2015) — Point6 , specialists in performance merino wool and makers of the best wool socks eve r®, introduces three new styles of lightweight hiking socks, new for Spring 2015. Made from the finest merino wool and using 100-percent compact spun yarns for maximum durability and comfort, the line features co-branded designs inspired by popular American trails. –   – 25-percent of proceeds from sock sales go to Point6's partner organizations:  –      CDT Sock (…

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Source: The Market

Cornwell Pharmacy Wins Best of the Best in Guthrie for the Fourth Year in a Row

Cornwell Pharmacy has been recognized as the Best of the Best in Guthrie by the Guthrie News Leader.  The 2014 Best of the Best Readers Choice Award is voted on by the readers of the Guthrie News Leader.  This is the fourth year in a row that Cornwell Pharmacy has received this award. – – Dr. Ryan Wyssmann, Pharm-D of Cornwell Pharmacy said, "2014 was such a great year for Cornwell Pharmacy and this award is the icing on the cake. I want to thank the staff at Cornwell Pharmacy for all their …

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Source: The Market

Barnes & Noble's Annual Holiday Book Drive Donates Nearly 1.5 Million Books to Children in Need

Barnes & Noble, Inc. (NYSE: BKS), the nation's largest retail bookseller and the leading retailer of content, digital media and educational products, today announced that it collected and donated nearly 1.5 million books to more than 650 local charities across the country that provide services to children during its 2014 Holiday Book Drive program. –   – The donation was made possible through the generous support of Barnes & Noble customers and booksellers who purchased books for donation a…

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Source: The Market

Fashion Designers Turn to vPersonalize.com for Making Exclusive Apparel and Accessories in Small Batches

California based design-your-own apparel and accessory provider, vPersonalize Inc., today announced the launch of its next generation design software that provides advanced features for designers to visualize, produce and deliver products on-demand to their customers. – – “One of the barriers for emerging designers has been access to an easy and affordable manufacturing platform.  More and more fashion designers are turning to vPersonalize.com to produce their own exclusive designs in small …

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Source: The Market