Privacy

 

EASTSIDE BAZAAR Privacy Policy

THE EASTSIDE BAZAAR PRIVACY POLICY MAY CHANGE FROM TIME TO TIME. PLEASE CHECK BACK FREQUENTLY FOR UPDATES.

This privacy policy (“Policy”) describes Eastside Bazaar, Inc.’s (“Eastside Bazaar”) provision of a technology and advertising platform for marketers and content publishers such as web sites or email newsletters and operators (together, referred to as “Publishers” or “Publisher Properties”) to attempt to deliver more relevant advertisements to consumers. Eastside Bazaar does not collect, obtain or maintain personally identifiable information (“PII”) from Publishers who use our CustomAd™ technology product. The data collected and maintained by Eastside Bazaar from Publishers using CustomAd™ technology (“Anonymous Information”) is not sufficient to permit someone to identify a particular consumer by name, email address, mailing address, telephone number or through social security number, driver’s license or other government issued ID. This Policy does not apply to the practices of Publishers or other companies that Eastside Bazaar does not own or control or to people that Eastside Bazaar does not employ or manage. Eastside Bazaar retains its rights to enter into new or different lines of business with consumers and if and to the extent it does so, it may display a different Privacy Policy to the consumer for such lines of business.

Eastside Bazaar Collection of Information.

Information Collection 1.1 User Information.

User Information. Eastside Bazaar does not track or maintain PII about consumers. It maintains Anonymous Information including behavior data (i.e., visiting a particular website or clicking on a particular ad) and demographic or similar data (i.e., browser type or lifestyle data). Eastside Bazaar may maintain PII information if it is in an encrypted format which cannot be decrypted; that is, the data as stored is Anonymous Information rather than PII. For example, a Publisher may encrypt the email address joe@smith.com into the term “123abc” with a one-way encryption routine and transfer the term “123abc” to Eastside Bazaar to store on Eastside Bazaar’s computers, but it is not currently feasible for Eastside Bazaar or others, due to the sophistication of the encryption routines utilized, to decode the term “123abc” back into the original email address,joe@smith.com.

1.2 User Behaviors Collected with Cookies, Web beacons, and Other Information.

Eastside Bazaar may use cookies, web beacons and IP addresses to associate your Anonymous Information (as described in Section 1.1 above) with an anonymous profile containing data such as your online behaviors, which could include records on viewing, opening or clicking on a particular online advertisement or visiting a website operated by a Publisher. Additionally, Eastside Bazaar may use other new and evolving sources of information and information gathering in the future (together, “Technology Information”) to assist Publishers in delivering more relevant advertisements to you. Cookies. A cookie is a small amount of data stored on the hard drive of your computer that allows Eastside Bazaar to identify your IP address with corresponding information in Eastside Bazaar’s database. Eastside Bazaar may use cookies to track individual responses or views of advertisements when an advertisement has been viewed on Publisher Properties. You may read more about cookies at www.cookiecentral.com.

Web Beacons

A web beacon is programming code used to display an image on a web page and can assist Eastside Bazaar in associating an individual’s Anonymous Information to a unique profile in our database. Web beacons enable Eastside Bazaar to track certain Web sites you visit or advertisements you view online at Publisher Properties. Web beacons help determine products or services in which you may be interested and help track online behaviors for marketing purposes. More information about web beacons is available at www.webopedia.com/TERM/W/Web_beacon.html.

IP Addresses

Eastside Bazaar may use your IP address to better target an ad to you or people in your area. Unless you use a static IP address, an IP address relates to households or larger communities. For example, if you use a national Internet Service Provider (ISP) to access the Internet, such as America Online, it may not be possible to determine your geographic location based on your IP address. If you use a local ISP, it may be possible to narrow your community to a fewer number of people or businesses which your ISP services. Because an individual does not own a particular IP address, a consumer’s IP address is not personally identifiable information and may change for any number of reasons over time, e.g., even if you rent a static IP address for a limited period.

Where Technology Information is Collected

Technology Information is collected directly from Eastside Bazaar advertisements or indirectly through Publishers that Eastside Bazaar contracts with to display advertisements. Such advertisements will usually be displayed within one of the following advertising vehicles: Websites. Eastside Bazaar may set a cookie on your computer or associate behavior with your Internet service provider’s IP address when you view advertisements delivered on Publisher websites. After a behavior is associated to a cookie or an IP address, Eastside Bazaar may track how you interact with the advertisement and the Publisher website (for example, registering, purchasing, browsing, etc.).

Email

Eastside Bazaar may track your interaction with emails sent to you on behalf of Publishers (for example, when you open or click on an email, register, purchase, or browse in response to such email), and with your permission will share your information with our partners.

1.3 Outside Information.

Eastside Bazaar may lawfully receive information about you, including demographic data, purchasing trends and similar information, from third parties, such as information located in public databases (“Outside Information”). Outside Information shall be Anonymous Information.

1.4 No Information Collected from Minors

MINORS UNDER THE AGE OF 18 SHOULD NOT PROVIDE ANY PERSONAL INFORMATION, INCLUDING THEIR EMAIL ADDRESS, TO EASTSIDE BAZAAR. If Eastside Bazaar is notified it has any information about a minor under the age of 18, that information will be promptly deleted from our active database.

Use of Information and User Data

2.1 Discretion to Use Information

Eastside Bazaar may share Anonymous Information about your behaviors with trusted Publishers under confidentiality agreements. These Publishers may use this information to better target advertisements to you. If you wish to end your email subscription with a Publisher, you may follow the instructions at the end of each email message to unsubscribe or follow the instructions detailed at Section 4 below.

2.2 Targeted Advertising Delivered by Publishers

Eastside Bazaar uses Anonymous Information to assist its Publishes in targeting advertisements more effectively. When a consumer is online, Eastside Bazaar uses Technology Information to associate an individual with their Anonymous Information and Eastside Bazaar assists its Publishers in attempting to show information and advertising for products and services to which the consumer may respond. Eastside Bazaar may use data collected from a response to one type of advertising or information for targeting advertisements or other information through a different venue. For example, Eastside Bazaar may inform an email Publisher that a consumer responded to a baseball banner advertisement and that Publisher may try to deliver to the consumer a baseball-related advertisement and other information to the consumer via email.

2.3 Legal Process

Eastside Bazaar may disclose information in its possession and control to respond to subpoenas, court orders and other legal process as required by law.

2.4 Summary Data

Eastside Bazaar may sell or transfer Anonymous Information, such as summary or aggregated non-PII about consumers or consumer sub-groups.

2.5 Storage and Protection of Information

Eastside Bazaar stores Anonymous Information in a database on Eastside Bazaar computers. These computers have security measures, such as a firewall, to protect against the loss, misuse, and alteration of the information under Eastside Bazaar’s control. Eastside Bazaar also maintains physical and procedural safeguards to protect information. Furthermore, Eastside Bazaar maintains the data in its database in encrypted form, so that even if the data is improperly accessed, it is less likely to be in a format intelligible or useable for purposes not authorized or intended by Eastside Bazaar. Notwithstanding such measures, Eastside Bazaar cannot guarantee that its security or privacy protection measures will prevent its computers from being illegally accessed and the data on them stolen or altered.

Privacy Practices of Third Parties

3.1 Advertiser cookies and web beacons

Publishers who place advertisements on the Internet may use their own cookies, web beacons and other technology to collect information about you. Eastside Bazaar does not control Publishers’ use of such technology.

3.2 Links

The Publishers’ Websites and email messages transmitted on behalf of Publishers may contain hypertext links to the Websites of third parties. Eastside Bazaar is not responsible for the privacy practices or the content of such other Websites.

3.3 Publishers

To learn about how a particular Publisher may use your PII or Anonymous Information, you should read the privacy policy of that Publisher.

How You May Exercise Your Privacy Rights And Unsubscribe

Websites

To prevent the display of Publisher or Eastside Bazaar advertising on a Website, for example, banner advertisements, do not visit the Website. To only prevent Eastside Bazaar from tracking your behavior on a Website, turn off cookies, utilize a changing IP address, and do not click on or interact with any advertisements.

Email Databases

To unsubscribe from Publisher email lists, click the link included in the footer of any message you receive from the Publisher.

Please read the privacy policy of particular Publishers to understand how your PII and Anonymous Information may be used after you unsubscribe.

More Information. For more information about protecting your privacy, you may wish to visit www.netcoalition.com, andwww.privacyalliance.org. Eastside Bazaar reserves the right to update this Policy at any time by re-publishing it to this Website with a new effective date. The current policy is effective as of February 18, 2012. If you have questions about this Policy, please contact us at privacy@eastsidebazaar.com or write to us at:
Eastside Bazaar, Inc.
13940 Cedar Road
University Heights, OH 44120

 

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