Building a One To One Customer Relationship: First Step – The Marketing Database

Creating a personalized one to one relationship with customers can be achieved through the use of data driven insights derived from a marketing database. –   – “The average company has a great deal of information on their customer, but frequently it is not connected. When marketers have the ability to query all their customer data, the factors that impact consumer buying behavior are highlighted,” said Don Monell, New Business Development Director.  –   – Here are the steps to take before creat…

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Source: The Market