Drawbridge Enhances Insights Suite with First-to-Market Cross-Device Path-to-Conversion and Multi-Touch Attribution Reports

Drawbridge , the leading cross-device technology company, today announced two new dashboards as part of its Cross-Device Insights suite, both of which are the first reports of their kind. With the release of the cross-device Path-to-Conversion and Multi-Touch Attribution reports, Drawbridge is helping marketers understand how brand exposure on multiple devices influence a consumer's purchase journey, in order to better plan and optimize their marketing mix. –   – “Brands and marketers have i…

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Source: The Market