Foursquare Partners with Drawbridge for Cross-Device Platform for Pinpoint Advertising Solution

Drawbridge announced today that Pinpoint by Foursquare is using the Drawbridge Cross-Device Platform. Pinpoint is a programmatic advertising solution that allows marketers to accurately target consumers across devices based on their real-world behavior. The partnership combines Foursquare's proprietary mobile-centric audience segments with Drawbridge's industry-leading cross-device bidding, optimization, and measurement capabilities. –   – “Our goal is to not only help brands connect with…

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Source: The Market