dunnhumby restructures relationship wth Kroger in the US

dunnhumby, the leading customer science company, has opened the way to work with other North American retailers and FMCG clients following a restructuring of its relationship with The Kroger Co (“Kroger”). – – dunnhumby and Kroger will replace the existing exclusive joint venture with more flexible long-term license and service agreements. – – North America represents a highly attractive market and significant opportunity for dunnhumby to market its customer science and data-driven insight an…

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Source: The Market