Placecast Survey Shows Consumers are Engaging with Mobile Payment Services, and It's Anyone's Game

More than four in five American smartphone owners are familiar with mobile payment services offered by credit card companies, and just over one in three have used them, according to newly released findings from a survey commissioned by Placecast , one of the only enterprise-grade platforms for monetizing location data on mobile. Conducted online by Harris Poll in November 2014 among over 1,100 U.S. adults who own a smartphone , the survey also showed that smartphone consumers have almost…

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Source: The Market