The Pop-Up VS. The Roadshow Truck

The pop-up store format is fast becoming a mainstream marketing strategy which many sectors, including everything from retail to food to technology, are adopting. – – Whether it's to launch a new brand, demonstrate the latest product, trial a new store format or simply use it as part of a publicity stunt, the pop-up store provides a great opportunity for brands to stand out. – – Add wheels and you're definitely onto a winning formula. – – Event Marketing Solutions specialise in creating bespok…

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Source: The Market