Loyax Enterprise Platform Integrates Social for Better Consumer Engagement

Sirma Solutions, JSC today announced the latest update of Loyax, a loyalty management platform , which enables full integration of social media with merchants' digital communication channels. The platform blends web, mobile, social and in-store interactions, aiming to boost digital communications  of companies in order to build better brand awareness and loyalty among the prospect and current clients. – – "Loyax empowers retailers with a single communication platform , that optimizes custo…

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Source: The Market